[ Pobierz całość w formacie PDF ]
.”“Do you really think so, Chuck?”“Yeah, I do.I know what a benefit this machine has been to me.I'll bet it could help a lot of other people, too.”“Would you be willing to endorse the product?”“Sure, I would.Every time I've gone overseas to do a movie or something, you have sent me a Total Gym to work out on.I'd be more than happy to help out.”Tom and Larry went back home and worked on the design of the Total Gym, modifying it slightly so it could be packed away after use.When they brought it to Dallas for me to try, I was as excited as they were! The new machine had all the benefits of the original, without the heaviness.Best of all, it could be set up or taken down in a matter of seconds and stored away in about the same amount of space required for an ironing board.I felt sure the guys were on to something big.“Great! Now we have to find someone who can market the machine for us,” Larry said.They researched the various marketing companies and settled on American Telecast, a marketing company specializing in infomercials.The guys said, “Chuck, nobody knows this machine any better than you.Would you be willing to do the infomercial for the Total Gym?”“Well, I'm happy to endorse the machine, but I hadn't really thought about doing anything on television,” I hedged.I was already appearing on my own television program, Walker, Texas Ranger, and I didn't want to be over-exposed.But something inside me said, “For these guys, go ahead and do it.”I'm now convinced that God was leading me to become involved with Larry and Tom.I knew that they were quality guys whom I could trust.As devout Christian men, their personal integrity was beyond question.Every morning before their actual workday begins, Tom and Larry start by having a brief prayer session with their employees.“I don't endorse too many products,” I told the representatives from American Telecast, “but for Tom and Larry I'll do whatever it takes.”I was willing to do the infomercial for free because of my friendship with Tom and Larry, but American Telecast wouldn't hear of it.“No, we need to work out a contract arrangement of some sort,” they said.“OK, whatever you want to do is fine with me.” We struck a deal in which I would make a small royalty on the infomercial sales of the Total Gym.American Telecast felt that we could appeal to a broader audience if we included a female on the program, so they brought in Christy Brinkley to assist me.I hadn't known Christy prior to filming the infomercial, but she is extremely articulate, cooperative, and wonderful to work with.We had a great time putting together the program.More importantly, the product was something that we really believed in.I've never endorsed a product I didn't have absolute confidence in, and I couldn't have done the infomercial if I hadn't been convinced of the Total Gym's effectiveness for anyone willing to put in the time and effort, even beginners.It's always nice to see good things happen to good people.When the infomercial began airing on television stations across the country, Tom and Larry—who had been struggling to find a market for their machine for more than twenty years—suddenly had a new problem.Sales started pouring in so rapidly that Fitness Quest, the manufacturer of the machines, could hardly keep up with the orders! To date, sales figures on the Total Gym have surpassed a billion dollars! Christy Brinkley and I have done several editions of the Total Gym infomercial.It is the longest-running infomercial featuring a piece of exercise equipment in the history of television commercials.And it's still going!The Total Gym is so effective it can be deceiving; it works even when you don't realize it.When my son-in-law Damien and family came to visit at our ranch in Texas, he asked if he could work out with me.“Sure, glad to have you,” I said.Damien watched as I worked out on the Total Gym at the top level.When it came his turn, I placed the bench at a low level, two steps up from the bottom.Damien did the routine with relative ease.He wanted to keep on working out on the Total Gym, but I was a little concerned.“Damien, you shouldn't go too hard.You don't want to overdo it.”“Oh, no, I'm fine.I can do lots more.”“I'm just telling you that you're going to be sore tomorrow because you've never done this kind of workout before.You're working muscles that you've never challenged before.You're using a lot of muscles at the same time.This isn't like working with a barbell or something.”“No, I can do it!”“OK …”Damien continued working on the Total Gym and was enjoying every minute, even though he was doing more than I wanted him to do [ Pobierz całość w formacie PDF ]
zanotowane.pl doc.pisz.pl pdf.pisz.pl milosnikstop.keep.pl
.”“Do you really think so, Chuck?”“Yeah, I do.I know what a benefit this machine has been to me.I'll bet it could help a lot of other people, too.”“Would you be willing to endorse the product?”“Sure, I would.Every time I've gone overseas to do a movie or something, you have sent me a Total Gym to work out on.I'd be more than happy to help out.”Tom and Larry went back home and worked on the design of the Total Gym, modifying it slightly so it could be packed away after use.When they brought it to Dallas for me to try, I was as excited as they were! The new machine had all the benefits of the original, without the heaviness.Best of all, it could be set up or taken down in a matter of seconds and stored away in about the same amount of space required for an ironing board.I felt sure the guys were on to something big.“Great! Now we have to find someone who can market the machine for us,” Larry said.They researched the various marketing companies and settled on American Telecast, a marketing company specializing in infomercials.The guys said, “Chuck, nobody knows this machine any better than you.Would you be willing to do the infomercial for the Total Gym?”“Well, I'm happy to endorse the machine, but I hadn't really thought about doing anything on television,” I hedged.I was already appearing on my own television program, Walker, Texas Ranger, and I didn't want to be over-exposed.But something inside me said, “For these guys, go ahead and do it.”I'm now convinced that God was leading me to become involved with Larry and Tom.I knew that they were quality guys whom I could trust.As devout Christian men, their personal integrity was beyond question.Every morning before their actual workday begins, Tom and Larry start by having a brief prayer session with their employees.“I don't endorse too many products,” I told the representatives from American Telecast, “but for Tom and Larry I'll do whatever it takes.”I was willing to do the infomercial for free because of my friendship with Tom and Larry, but American Telecast wouldn't hear of it.“No, we need to work out a contract arrangement of some sort,” they said.“OK, whatever you want to do is fine with me.” We struck a deal in which I would make a small royalty on the infomercial sales of the Total Gym.American Telecast felt that we could appeal to a broader audience if we included a female on the program, so they brought in Christy Brinkley to assist me.I hadn't known Christy prior to filming the infomercial, but she is extremely articulate, cooperative, and wonderful to work with.We had a great time putting together the program.More importantly, the product was something that we really believed in.I've never endorsed a product I didn't have absolute confidence in, and I couldn't have done the infomercial if I hadn't been convinced of the Total Gym's effectiveness for anyone willing to put in the time and effort, even beginners.It's always nice to see good things happen to good people.When the infomercial began airing on television stations across the country, Tom and Larry—who had been struggling to find a market for their machine for more than twenty years—suddenly had a new problem.Sales started pouring in so rapidly that Fitness Quest, the manufacturer of the machines, could hardly keep up with the orders! To date, sales figures on the Total Gym have surpassed a billion dollars! Christy Brinkley and I have done several editions of the Total Gym infomercial.It is the longest-running infomercial featuring a piece of exercise equipment in the history of television commercials.And it's still going!The Total Gym is so effective it can be deceiving; it works even when you don't realize it.When my son-in-law Damien and family came to visit at our ranch in Texas, he asked if he could work out with me.“Sure, glad to have you,” I said.Damien watched as I worked out on the Total Gym at the top level.When it came his turn, I placed the bench at a low level, two steps up from the bottom.Damien did the routine with relative ease.He wanted to keep on working out on the Total Gym, but I was a little concerned.“Damien, you shouldn't go too hard.You don't want to overdo it.”“Oh, no, I'm fine.I can do lots more.”“I'm just telling you that you're going to be sore tomorrow because you've never done this kind of workout before.You're working muscles that you've never challenged before.You're using a lot of muscles at the same time.This isn't like working with a barbell or something.”“No, I can do it!”“OK …”Damien continued working on the Total Gym and was enjoying every minute, even though he was doing more than I wanted him to do [ Pobierz całość w formacie PDF ]